A multinational company problem: ınfiltrating ınto the clusters to gain competitive edge in the traditional markets

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dc.authoridhttps://orcid.org/0000-0002-3848-3111
dc.contributor.authorKoç, Murat
dc.contributor.authorKoç, Fatih
dc.date.accessioned2019-12-09T06:15:02Z
dc.date.available2019-12-09T06:15:02Z
dc.date.issued2014en_US
dc.departmentİktisadi ve İdari Bilimler Fakültesien_US
dc.description.abstractThis paper is concerned with one of the main challenges of the Multinational Companies which they face in the traditional and thus in local markets. Multinational Companies aims to gain competitive advantage through differentiation in terms of their globalization strategy. However, in the local markets where the organic relationship of firms are more designed in local habits, and markets react with stable consumer behaviors, it gets harder to enter into market and drive a competitive edge. This paper aims to understand the reasons of this challenge, the analysis of resistance of traditional markets, successful sample breaking into local market and the strategy around iten_US
dc.identifier.citationKoç, Murat,Koç, Fatih. (2014). A multinational company problem ınfiltrating ınto the clusters to gain competitive edge in the traditional markets. International Review of Management and Marketing, 4(3), 217-223.en_US
dc.identifier.endpage223en_US
dc.identifier.issue3en_US
dc.identifier.startpage217en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12507/1254
dc.identifier.volume4en_US
dc.language.isoen
dc.relation.ispartofInternational Review of Management and Marketing
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectMultinational Companyen_US
dc.subjectCompetitive Edgeen_US
dc.subjectTraditional Marketsen_US
dc.subjectClustersen_US
dc.titleA multinational company problem: ınfiltrating ınto the clusters to gain competitive edge in the traditional markets
dc.typeArticle

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