A multinational company problem: ınfiltrating ınto the clusters to gain competitive edge in the traditional markets
Yükleniyor...
Tarih
2014
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
This paper is concerned with one of the main challenges of the Multinational
Companies which they face in the traditional and thus in local markets. Multinational Companies aims
to gain competitive advantage through differentiation in terms of their globalization strategy.
However, in the local markets where the organic relationship of firms are more designed in local
habits, and markets react with stable consumer behaviors, it gets harder to enter into market and drive
a competitive edge. This paper aims to understand the reasons of this challenge, the analysis of
resistance of traditional markets, successful sample breaking into local market and the strategy around
it
Açıklama
Anahtar Kelimeler
Multinational Company, Competitive Edge, Traditional Markets, Clusters
Kaynak
International Review of Management and Marketing
WoS Q Değeri
Scopus Q Değeri
Cilt
4
Sayı
3
Künye
Koç, Murat,Koç, Fatih. (2014). A multinational company problem ınfiltrating ınto the clusters to gain competitive edge in the traditional markets. International Review of Management and Marketing, 4(3), 217-223.
