Social media creates competitive advantages: How Turkish banks use this power? a content analysis of Turkish banks through their webpages

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dc.contributor.authorMucan, Burcu
dc.contributor.authorÖzelturkay, Eda Yaşa
dc.contributor.editorSakas, DP
dc.contributor.editorKavoura, A
dc.contributor.editorTomaras, P
dc.date.accessioned12.07.201910:50:10
dc.date.accessioned2019-07-12T15:28:02Z
dc.date.available12.07.201910:50:10
dc.date.available2019-07-12T15:28:02Z
dc.date.issued2014
dc.departmentİktisadi ve İdari Bilimler Fakültesien_US
dc.description2nd International Conference on Strategic Innovative Marketing (IC-SIM) -- SEP 13-17, 2013 -- Prague, CZECH REPUBLICen_US
dc.descriptionWOS: 000346116000016en_US
dc.description.abstractAim of this study is to demonstrate how Turkish banks use social media tools such as Facebook, Twitter, YouTube, and Blogs and others, while they are trying to create competitive advantages in Turkey. Based on the coding schema, we analyze their usage types. According to 45 Turkish Banks statistical results, 38% of them have Facebook account, % 36 of them have Twitter account and 16% of them have LinkedIn account. % 38 of them have social media tools in their home page. % 33 of them do not let fans post anything else without permission. They uploaded the photos related to their Corporate Social Responsibility (CSR) subjects mainly and equally education, health, and environment (18%). Their photo albums mostly related to their campaigns (36%).en_US
dc.identifier.doi10.1016/j.sbspro.2014.07.027
dc.identifier.endpage145en_US
dc.identifier.issn1877-0428
dc.identifier.startpage137en_US
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2014.07.027
dc.identifier.urihttps://hdl.handle.net/20.500.12507/593
dc.identifier.volume148en_US
dc.identifier.wosWOS:000346116000016
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherELSEVIER SCIENCE BVen_US
dc.relation.ispartof2nd ınternatıonal conference on strategıc ınnovatıve marketıng
dc.relation.ispartofseriesProcedia Social and Behavioral Sciences
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectSocial Mediaen_US
dc.subjectTurkish Banksen_US
dc.subjectOfficial websitesen_US
dc.subjectFacebooken_US
dc.subjectTwitteren_US
dc.titleSocial media creates competitive advantages: How Turkish banks use this power? a content analysis of Turkish banks through their webpages
dc.typeConference Object

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