Effect of body satisfaction on online impulse purchase behavior of young people

Basit Öğe Kaydı
dc.authoridSAGTAS, SAADET/0000-0003-1834-2132
dc.authoridKoc, Murat/0000-0002-3848-3111
dc.authoridKALE, MUSTAFA/0000-0002-1764-2224
dc.contributor.authorKale, Mustafa
dc.contributor.authorSagtas, Saadet
dc.contributor.authorBir, Yonca
dc.contributor.authorKoc, Ayse Senay
dc.contributor.authorKoc, Murat
dc.date.accessioned2025-03-07T20:14:30Z
dc.date.available2025-03-07T20:14:30Z
dc.date.issued2023
dc.departmentÇağ Üniversitesi
dc.description.abstractPurpose: This research aims to determine the effect of body satisfaction on impulse purchase behaviour and, to detect differences in body satisfaction and impulse buying behaviour based on demographic factors.Materials and Methods: The data were collected from 346 university students in different departments at a foundation university in Mersin. The survey method was used and obtained data was analyzed with path analysis, independent samples t-test, and one-way ANOVA.Results: The positive effect of body satisfaction on impulse buying behaviour was found significant. Significant differences in body satisfaction and impulse buying behaviour were investigated by gender and monthly budget. Body satisfaction differs by gender, while impulse buying behaviour by monthly budget. Body satisfaction differs by gender, while impulse buying behaviour to a monthly budget.Conclusion: Online impulse purchase behaviour increases body satisfaction. Body satisfaction is higher among male students, and the purchase behaviour of students with a high monthly budget is also higher than their counterparts.
dc.identifier.doi10.17826/cumj.1336920
dc.identifier.endpage1176
dc.identifier.issn2602-3032
dc.identifier.issn2602-3040
dc.identifier.issue3
dc.identifier.startpage1167
dc.identifier.trdizinid1199225
dc.identifier.urihttps://doi.org/10.17826/cumj.1336920
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1199225
dc.identifier.urihttps://hdl.handle.net/20.500.12507/2931
dc.identifier.volume48
dc.identifier.wosWOS:001117679900002
dc.identifier.wosqualityQ3
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.publisherCukurova Univ, Fac Medicine
dc.relation.ispartofCukurova Medical Journal
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WoS_20241226
dc.subjectBody satisfaction
dc.subjectimpulse buying
dc.subjectonline buying
dc.titleEffect of body satisfaction on online impulse purchase behavior of young people
dc.typeArticle

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
TR-Dizin İndeksli Yayınlar Koleksiyonu