Customer expectations in mall restaurants: A case study

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dc.contributor.authorHaseki, Murat İsmet
dc.date.accessioned12.07.201910:50:10
dc.date.accessioned2019-07-12T15:25:46Z
dc.date.available12.07.201910:50:10
dc.date.available2019-07-12T15:25:46Z
dc.date.issued2013
dc.departmentİktisadi ve İdari Bilimler Fakültesien_US
dc.description.abstractShopping malls (SM) have become places meeting entertainment needs of the contemporary urban people as well as their shopping needs. In this direction, these organized enterprises have incorporated recreative elements such as cinema, play, exhibit, chat, music, food-beverage and etc. that will ensure consumers having a nice time. At this point, inner-SM restaurants also came to the forefront as sub-units, which support consumer masses to be able to stay long-time and comfortable within the SM. With this study, helping to detect some expectations of inner-SM restaurant consumers was intended for inner-SM restaurants to be able to attract the most suitable and greater number of consumer masses. As an initial attempt to understand the situation in Turkey, a field survey was carried out in M1 Merkez Adana Shopping Center, a leading shopping mall in a high-income area of Adana city. 690 surveys, of which 680 are usable, were reached via "face-to-face survey" method. The obtained results point to the presence of salient relations among consumer expectations of SM restaurants according to demographic variables and educational levels of consumers.en_US
dc.identifier.endpage60en_US
dc.identifier.issn1511-6670
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-84880122578
dc.identifier.scopusqualityQ3
dc.identifier.startpage41en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12507/431
dc.identifier.volume14en_US
dc.indekslendigikaynakScopus
dc.language.isoen
dc.relation.ispartofInternational Journal of Business and Society
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectAdanaen_US
dc.subjectCustomer Expectationsen_US
dc.subjectRestauranten_US
dc.subjectRetailingen_US
dc.subjectShopping Mallen_US
dc.titleCustomer expectations in mall restaurants: A case study
dc.typeArticle

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