SOCIAL MARKETING ORIENTATION OF COMPANIES IN SLOVAKIA

Basit Öğe Kaydı
dc.contributor.authorPetrovı?ová, Janka
dc.date.accessioned2025-03-06T21:04:19Z
dc.date.available2025-03-06T21:04:19Z
dc.date.issued2009
dc.departmentÇağ Üniversitesi
dc.description.abstractNowadays there is a growing trend of concerning the social issues in business practice. Profit has been the main goal of companies for ages; they were usually looking for competitive advantage and tools how to be the best on the market, how to beat competition and how to ensure high market share. However, this situation has been slowly changing and the problems of people and society are more topical issues, now. Nowadays new questions arise: Are there companies which modify their activities and involve also social aspects in doing their business or are they oriented purely on their profit? This paper tries to answer this question. The mail goal is to examine in what extent the profit sector contributes to solving the social issues, what the perceived benefits of this “social marketing orientation” are and which obstacles the companies face in its implementation. The results are based on empirical research involving 20 companies operating in Slovak market
dc.identifier.endpage24
dc.identifier.issn1304-8392
dc.identifier.issue2
dc.identifier.startpage12
dc.identifier.urihttps://hdl.handle.net/20.500.12507/2405
dc.identifier.volume6
dc.language.isoen
dc.publisherÇağ Üniversitesi
dc.relation.ispartofÇağ University Journal of Social Sciences
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20250215
dc.subjectsocial marketing
dc.subjectsocial issues
dc.subjectmarketing
dc.subjectbenefits
dc.subjectsociety
dc.titleSOCIAL MARKETING ORIENTATION OF COMPANIES IN SLOVAKIA
dc.typeArticle

Dosyalar

Koleksiyon

Çağ Üniversitesi Sosyal Bilimler Dergisi