Does corporate social responsibility and green product innovation boost organizational performance? a moderated mediation model of competitive advantage and green trust

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dc.authoridSarfraz, Muddassar/0000-0001-6165-732X
dc.authoridOzturk, Ilknur/0000-0002-2079-0383
dc.contributor.authorHang, Yong
dc.contributor.authorSarfraz, Muddassar
dc.contributor.authorKhalid, Rimsha
dc.contributor.authorOzturk, Ilknur
dc.contributor.authorTariq, Jasim
dc.date.accessioned2025-03-07T20:14:29Z
dc.date.available2025-03-07T20:14:29Z
dc.date.issued2022
dc.departmentÇağ Üniversitesi
dc.description.abstractThe study contemplates the impact of corporate social responsibility (CSR) and green product innovation on organizational performance while considering the moderating role of competitive advantage and mediating role of green trust. Data have been accumulated through a structured questionnaire while distributing 259 questionnaires among employees working in the Pakistani small and medium-sized enterprises (SMEs) companies. In this study, we have conducted reliability, validity, discriminant validity, and structural modeling analysis by using SPSS and Smart PLS for data analysis. The results have identified a significant and positive impact of CSR and green product innovation on organizational performance. Remarkably, green product innovation positively influences competitive advantage. Competitive advantage mediates the relationship between corporate social responsibility, green product innovation, and organizational performance. Further, this study has filled the lacuna of extant literature while analyzing the green trust moderating role between product innovation and organizational performance.
dc.identifier.doi10.1080/1331677X.2022.2026243
dc.identifier.endpage5399
dc.identifier.issn1331-677X
dc.identifier.issn1848-9664
dc.identifier.issue1
dc.identifier.scopus2-s2.0-85122869642
dc.identifier.scopusqualityQ1
dc.identifier.startpage5379
dc.identifier.urihttps://doi.org/10.1080/1331677X.2022.2026243
dc.identifier.urihttps://hdl.handle.net/20.500.12507/2921
dc.identifier.volume35
dc.identifier.wosWOS:000743840000001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherRoutledge Journals, Taylor & Francis Ltd
dc.relation.ispartofEconomic Research-Ekonomska Istrazivanja
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WoS_20241226
dc.subjectCorporate Social Responsibility
dc.subjectgreen innovation
dc.subjectgreen trust
dc.subjectorganizational performance
dc.subjectsustainability
dc.subjectSMEs
dc.titleDoes corporate social responsibility and green product innovation boost organizational performance? a moderated mediation model of competitive advantage and green trust
dc.typeArticle

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