EXPLORING THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN CONSUMER PURCHASE INTENTION. A STUDY FROM THE AGRICULTURE SECTOR

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dc.authoridIvascu, Larisa/0000-0003-1506-5467
dc.authoridOzturk, Ilknur/0000-0002-2079-0383
dc.authoridAbdullah, Muhammad Ibrahim/0000-0001-8741-9952
dc.authoridCIOCA, Lucian-Ionel/0000-0002-5467-9114
dc.authoridSarfraz, Muddassar/0000-0001-6165-732X
dc.contributor.authorCioca, Lucian-Ionel
dc.contributor.authorAbdullah, Muhammad Ibrahim
dc.contributor.authorIvascu, Larisa
dc.contributor.authorSarfraz, Muddassar
dc.contributor.authorOzturk, Ilknur
dc.date.accessioned2025-03-07T20:14:27Z
dc.date.available2025-03-07T20:14:27Z
dc.date.issued2021
dc.departmentÇağ Üniversitesi
dc.description.abstractCorporate Social Responsibility (CSR) significantly transforms the global agricultural sector, thereby boosting the foreign economy. Primarily, the study focuses on the social practices of Agro-companies operating in Pakistan, thus influencing consumer buying intention. The study presents the extended theoretical contribution to the theory of planned behavior. However, it provides a fundamental framework for integrating CSR orientation with consumer buying behavior. The data of 587 respondents has been collected through questionnaires by adopting a quantitative research approach and simple random sampling technique. Results reveal that consumers prefer brands and are unwilling to pay the higher price for products involved in CSR activities. Both emotional and purchasing factors affect purchasing intentions. Consumers are willing to support CSR cause and intend to buy their products without compromising on elements of purchase intentions.
dc.identifier.doi10.35633/inmateh-64-50
dc.identifier.endpage515
dc.identifier.issn2068-4215
dc.identifier.issn2068-2239
dc.identifier.issue2
dc.identifier.scopus2-s2.0-85123891913
dc.identifier.scopusqualityQ3
dc.identifier.startpage507
dc.identifier.urihttps://doi.org/10.35633/inmateh-64-50
dc.identifier.urihttps://hdl.handle.net/20.500.12507/2907
dc.identifier.volume64
dc.identifier.wosWOS:000709094600049
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherInst Natl Cercetare
dc.relation.ispartofInmateh-Agricultural Engineering
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WoS_20241226
dc.subjectCSR
dc.subjectEnvironmental Management
dc.subjectTheory of Planned Behavior
dc.subjectPurchase Intention
dc.subjectBuying Behavior
dc.titleEXPLORING THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN CONSUMER PURCHASE INTENTION. A STUDY FROM THE AGRICULTURE SECTOR
dc.typeArticle

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