CONSUMER BEHAVIOUR BY THE PURCHASE OF HEALTHY NUTRITION PRODUCTS

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dc.contributor.authorPetrovı?ová, Janka
dc.date.accessioned2025-03-06T21:04:03Z
dc.date.available2025-03-06T21:04:03Z
dc.date.issued2009
dc.departmentÇağ Üniversitesi
dc.description.abstractThe main aim of my article is to present chosen results of the research concerned on consumer behaviour and factors infuencing consumer by his decision about the purchase and consumption of healthy products. Nowadays there exists an ongoing trend of the healthy lifestyle and healthy nutrition within which some groups of consumers have a tendency to substitute „traditional“ products by „healthy“ products. In our research we were interested in attitudes and opinions of costumers on soya products (as one of the representing groups of healthy nutrition products) and associations connected with “soya“terms. The main aim was to reveal negative attitudes of respondents, frequency of consumption, reasons of nonconsumption of soya products and typical targets groups interested in and consuming these products
dc.identifier.endpage60
dc.identifier.issn1304-8392
dc.identifier.issue1
dc.identifier.startpage49
dc.identifier.urihttps://hdl.handle.net/20.500.12507/2266
dc.identifier.volume6
dc.language.isoen
dc.publisherÇağ Üniversitesi
dc.relation.ispartofÇağ University Journal of Social Sciences
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20250215
dc.subjectConsumer behaviour
dc.subjecthealthy nutrition
dc.subjectsoya products
dc.subjectfactors
dc.subjectmarketing
dc.subjectmarket research
dc.titleCONSUMER BEHAVIOUR BY THE PURCHASE OF HEALTHY NUTRITION PRODUCTS
dc.typeArticle

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