International Market Selection Based on Integrated MCDM Methods: A Case Study of Iron and Steel Sector

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dc.contributor.authorÖzekenci, Emre Kadir
dc.date.accessioned2025-03-07T20:03:27Z
dc.date.available2025-03-07T20:03:27Z
dc.date.issued2024
dc.departmentÇağ Üniversitesi
dc.description.abstractInternational Market Selection (IMS) is crucial for companies seeking growth and expansion beyond their domestic boundaries. IMS is a strategic decision that requires careful evaluation of several factors to minimize risks and achieve long-term success in international markets. Accordingly, this study aims to find out optimal market alternatives for exporter companies operated in iron and steel sector. A total of twenty-three market alternatives were evaluated based on ten criteria. The alternatives and criteria were determined by literature review and expert opinions. The weight of criteria was calculated by the FUCOM and LOPCOW methods. Once the weight of criteria was determined, the alternatives were ranked using the SPOTIS, RSMVC, CoCoSo and Borda Count methods. The results showed that balance of trade and GDP were the most and least important criteria, respectively. Overall results revealed that Canada, the UAE, Germany, Japan and Malaysia were the best market alternatives, while Venezuela, Mexico, Peru, Colombia and the UK were the worst market alternatives for iron and steel exporter companies. Additionally, the sensitivity analysis was carried out to observe the robustness of the results.
dc.identifier.doi10.29249/selcuksbmyd.1440711
dc.identifier.endpage293
dc.identifier.issn1302-4191
dc.identifier.issn2564-7458
dc.identifier.issue1
dc.identifier.startpage274
dc.identifier.trdizinid1233461
dc.identifier.urihttps://doi.org/10.29249/selcuksbmyd.1440711
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1233461
dc.identifier.urihttps://hdl.handle.net/20.500.12507/2656
dc.identifier.volume27
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofSelçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.snmzKA_20241226
dc.subjectMCDM
dc.subjectIMS
dc.subjectExports
dc.subjectIron and steel sector
dc.titleInternational Market Selection Based on Integrated MCDM Methods: A Case Study of Iron and Steel Sector
dc.typeArticle

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