Coronavirus Disease 2019 Safety Measures for Sustainable Tourism: The Mediating Effect of Tourist Trust

dc.authoridIvascu, Larisa/0000-0003-1506-5467
dc.authoridOzturk, Ilknur/0000-0002-2079-0383
dc.authoridSarfraz, Muddassar/0000-0001-6165-732X
dc.contributor.authorSarfraz, Muddassar
dc.contributor.authorRaza, Mohsin
dc.contributor.authorKhalid, Rimsha
dc.contributor.authorIvascu, Larisa
dc.contributor.authorAlbasher, Gadah
dc.contributor.authorOzturk, Ilknur
dc.date.accessioned2025-03-07T20:19:29Z
dc.date.available2025-03-07T20:19:29Z
dc.date.issued2022
dc.departmentÇağ Üniversitesi
dc.description.abstractCoronavirus disease 2019 (COVID-19) pandemic is continuing to have severe effects on tourism-related industries, as safety precautions have become essential to follow. Based on this, this study aims to explore the role of perceptions of the tourist of safety in tourism destination choice with the mediating effect of tourist trust (TT) in the context of the Chinese tourism sector. In addition, this study considers improvements to safety measures for sustainable tourism and the benefits of the technology transformation in the travel industry because of COVID-19. For this study, a quantitative approach was used, and data were collected through convenient sampling. The questionnaire was measured on a 5-point Likert scale, and a cross-sectional approach was adopted for data analysis. The findings of this study show that the effect of the perceived safety of the social environment, perceived safety of facility and equipment elements, perceived safety of human elements, perceived safety of management elements, and perceived safety of natural environments is significant and positive on the tourist destination choice (TDC). In addition, TT is a significant mediator between these elements and TDC. Furthermore, this study concluded that COVID-19 had increased travel anxiety, with particularly negative effects on the Chinese tourism sector, but that the adoption of perceived safety measures could be beneficial in regaining TT for traveling, eventually giving tourists confidence in choosing their traveling destination.
dc.description.sponsorship(King Saud University, Riyadh, Saudi Arabia) [RSP 2022/95]
dc.description.sponsorshipThe authors would extend their sincere appreciation to research supporting the project (RSP 2022/95, King Saud University, Riyadh, Saudi Arabia).
dc.identifier.doi10.3389/fpsyg.2022.784773
dc.identifier.issn1664-1078
dc.identifier.pmid35295379
dc.identifier.scopus2-s2.0-85127124469
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.3389/fpsyg.2022.784773
dc.identifier.urihttps://hdl.handle.net/20.500.12507/3221
dc.identifier.volume13
dc.identifier.wosWOS:000775058700001
dc.identifier.wosqualityQ1
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.indekslendigikaynakPubMed
dc.language.isoen
dc.publisherFrontiers Media Sa
dc.relation.ispartofFrontiers in Psychology
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WoS_20241226
dc.subjecttourist safety measures
dc.subjecttourist psychology
dc.subjecttourist trust
dc.subjectCOVID-19
dc.subjectsustainability
dc.subjecttourism destination choice
dc.titleCoronavirus Disease 2019 Safety Measures for Sustainable Tourism: The Mediating Effect of Tourist Trust
dc.typeArticle

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