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    The Relationship Between Tourist Satisfaction, Complaints and Their Tendency to Come Back: A Study on Tourists Visiting Antalya
    (Çağ Üniversitesi, 2013) Birdir, Kemal; Bal, Elif
    The major aim of the present study was to examine tourists’ satisfaction, complaints and tendency to revisit Antalya. A questionnaire developed by the reserachers was employed and 600 usable questionnaires were collected from the tourists leaving Antalya International Airport. These 600 questionnaires where statistically analyzed benefiting from ANOVA and t-tests, Factor and Cluster analysis, MultipleCorrespondence and Correlation analysis. It was found that what satisfy tourists most were sea-sand-sun, climate, hospitality and cuisine in Antalya. On the other hand, the factors that contributes to the dissatisfaction were found to be street sellers insistent behaviour, high prices and plans to visit other places. Majority of the tourist indicated that they want to revisit and will recommend Antalya