Effects of Flow Experience on Impulse Buying Intent: An Application in E-Retailing

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dc.contributor.authorSağtaş, Saadet
dc.date.accessioned2025-03-06T21:03:56Z
dc.date.available2025-03-06T21:03:56Z
dc.date.issued2023
dc.departmentÇağ Üniversitesi
dc.description.abstractWith today's digital transformation, consumer habits have changed, and online shopping has become widespread. E-retail sites influence consumers' impulse buying behavior, defined as buying behavior with a sense of instant excitement and predominantly strong impulses. In online consumer behavior, the flow experience has attracted attention as a factor in recent years. The purpose of this study, which focuses on online consumer behavior, is to determine the impact of flow theory on online impulse buying. At the same time, examining the moderating role of customer satisfaction on flow and online impulse buying behavior is also included in the scope of the study. For this purpose, an online survey was conducted with 283 volunteer participants over 18 who have shopped at least once on an e-retail site. The data obtained from the study were analyzed with SmartPLS 4 program. When the results obtained from the study are analyzed, it is determined that flow status significantly affects online impulse buying. On the other hand, it was determined that customer satisfaction did not have a regulatory role on flow and online impulse buying.
dc.identifier.doi10.23834/isrjournal.1349827
dc.identifier.endpage489
dc.identifier.issn2458-8725
dc.identifier.issn2458-8725
dc.identifier.issue3
dc.identifier.startpage478
dc.identifier.urihttps://doi.org/10.23834/isrjournal.1349827
dc.identifier.urihttps://hdl.handle.net/20.500.12507/2180
dc.identifier.volume8
dc.language.isoen
dc.publisherSalih YILDIZ
dc.relation.ispartofThe Journal of International Scientific Researches
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20250215
dc.subjectFlow
dc.subjectOnline Impulse Buying
dc.subjectSatisfaction
dc.subjectE-Retailing
dc.titleEffects of Flow Experience on Impulse Buying Intent: An Application in E-Retailing
dc.title.alternativeAkış Deneyiminin Anlık Satın Alma Niyeti Üzerindeki Etkileri: E-Perakendecilikte Bir Uygulama
dc.typeArticle

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