Yazar "Gulmez, Murat" seçeneğine göre listele

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    Öğe
    A Research on Using Computer-Based Simulation in the Implementation of Marketing Concepts
    (İlhan ÖZTÜRK, 2020) Tutkunca, Taylan; Gulmez, Murat
    In the light of technological developments, it is thought that simulations can be used in the application of the theoretical knowledge learned in marketing education. There are many studies on the effectiveness of simulations in practice. In this study, the benefits that can be obtained with the use of computer-based simulation in the implementation of marketing related issues are reviewed. It is aimed to complete the study with the findings, observations and suggestions obtained from the use of simulation for the implementation of marketing concepts. The research was carried out within the scope of the “Contemporary Marketing Issues” course. For the use of concepts related to marketing issues through simulation, a impementation group was formed with 30 people. After the application, face to face interviews were made about the simulation experience. In addition, students were asked to create reports regarding the processes and concepts experienced in the simulation. Links to the processes and concepts used in the reports were examined through Quantitative Content Analysis. Relational Approach Method and Machine Learning were used in the analysis. As a result of the research, it is concluded that marketing concepts such as Competition Strategies, Marketing Mix, Product Strategies, Pricing, Advertising, Sales and Market Analysis can be applied in detail in the simulation. In addition, it can connect the processes in the simulation with the processes that may occur in real life by the students. It has been determined that a risk-free experiential environment is provided in the use of simulation software and marketing issues.
  • [ X ]
    Öğe
    Bibliometric Analysis of Studies on Sustainable Waste Management
    (MDPI, 2023) Yalcintas, Deniz; Oguz, Suzan; Ozelturkay, Eda Yasa; Gulmez, Murat
    Environmental issues have spread around the world as a result of rapidly evolving technology, industrialization, urbanization, and population expansion. Alongside this, wastes are produced as a result of rising manufacturing activities, the use of natural resources, and brisk consumption. Thus, waste management poses a great danger to both our environment and future generations and is one of the most important environmental problems of our age. Sustainable waste management should be implemented effectively in order to protect rapidly depleted natural resources within the scope of sustainable waste management, prevent the negative effects of waste on the environment and human health, and to ensure their participation as an economic input. The aim of this study is to examine the studies on sustainable waste management between the years 2010-2021 with the visual mapping method. In this context, SSCI, SCI and ESCI indexes were selected in the Web of Science database, and a search was conducted with the concept of sustainable waste management. There were 599 publications found with the phrase sustainable waste management in the title. Later, these publications were visualized and interpreted through the VOSviewer mapping method. The most frequently used keyword in the findings was sustainable waste management. The author with the most publications was Yong Sik Ok, while the most cited author was Daniel C.W. Tsang. It was observed that the highest number of publications among the countries was in China. China was also identified as the country with the highest number of citations. The findings of the study can be graphically visualized to obtain the most relevant information to be applied in firms. Additionally, because doing a literature review requires a lot of time, it is believed that the researchers will find the findings of this study that compiles the literature useful. For policy makers can bring new perspectives about incorporating strategies in wastes and waste management.