Determining motives of mothers who purchase healthy snacks for their children: a phenomenological study
Yükleniyor...
Tarih
2016
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Children mostly prefer eating snacks rather than eating healthier ones, although their mothers
try to prevent them from wrong nutrition habits. Nowadays, depending on the consumption
patterns of people obesity, overweight problems, and lots of illnesses start to occur at younger
ages. In today’s competitive marketplace, a few of the companies are trying to understand
what the motivational factors are and how mothers decide to purchase healthy snacks for their
children. For this research, the phenomenological interviews were completed with 20 mothers
by snowball sampling. Open ended questions were asked to identify their profiles, thoughts
and behaviors. The purpose of this phenomenological study is to interview with conscious
mothers who purchase functional and healthier snacks for their children.The results showed
similarity to the results in the previous studies: educated and highincome level people are
more precisely keen on healthier snack eating habits for their family members. They pay
attention to the importance of the nutrition a lot especially after they become mothers
Açıklama
Anahtar Kelimeler
Healthy Snacks, Mothers’ Purchasing Patterns, Phenomenological Study, Turkey
Kaynak
Int Journal Of Health Manag And Tourısm
WoS Q Değeri
Scopus Q Değeri
Cilt
1
Sayı
2
Künye
Özeltürkay, Eda Yaşa,Bozyiğit, Sezen,Gülmez, Murat. (2016). DETERMINING MOTIVES OF MOTHERS WHO PURCHASE HEALTHY SNACKS FOR THEIR CHILDREN: A PHENOMENOLOGICAL STUDY. International Journal of Health Management and Tourism , 1 (2) , 17-36 .
