Metaverse Users' Purchase Intention in Second Life
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Tarih
2024
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Izmir Academy Association
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The Metaverse is a regenerated digital environment that fully immerses people in a virtual world experience. It is often referred to as the “internet of the future” and has drawn the interest of businesses and academics as well. An analysis was carried out utilizing Second Life as a platform in order to investigate this idea and comprehend consumers' motivations to purchase. 267 valid responses to a web-based survey using judgment and convenience sampling were obtained. The collected data was analyzed using SPSS 20 to assess the validity and reliability of the seven-dimension Technology Acceptance Model. Multiple regression modeling, validity and reliability analyses, and descriptive statistics have been carried out. The study's other hypotheses, such as the benefits of telepresence on trust, perceived usefulness, and enjoyment; perceived ease of use on perceived usefulness; perceived usefulness on attitudes; trust on attitudes; perceived social presence on trust and enjoyment; and enjoyment on attitudes in Second Life, were supported by the findings, even though the hypothesis that perceived social presence positively influenced perceived usefulness in Second Life was not supported. This research provides insights into the Metaverse and its users' virtual product purchase intentions, shedding light on its potential impact on future internet experiences. © 2024, Izmir Academy Association. All rights reserved.
Açıklama
Anahtar Kelimeler
extended technology acceptance model, Metaverse, second life, virtual worlds
Kaynak
Journal of Metaverse
WoS Q Değeri
Scopus Q Değeri
Q1
Cilt
4
Sayı
1
