Scopophilic Dimension of Instagram Spectatorship through Social Media.

Abstract

In modern life images and videos are presented ubiquitous, and our affinity to them changes. Mundane life of modern people is constructed through images; individuals express themselves and their lives through photos. As modern technology offer an easiest way to have an instant photos, people become more focused on these type of activity, as making photos. The main space to share the mundane images instantly is social media. Social media becomes an important part of individuals' life. In last decade different social media platforms derive. Instagram is the one that becomes most popular in last few years among new generation. Young people maintain to spend their lives by looking the lives of others through Instagram. Curiosity to see certain content, the content that could be chosen personally according to the desire that individual has- the desire to look. Photos on Instagram satisfies a primordial desire for gratifying looking, but at the same time it goes forth, establishing scopophilia in its narcissistic facet. Freud, in his Three Essay on the Theory of Sexuality, named the desire to watch others life as scopophilia. On the one hand, our identifications, on other hand the objects of our visual excitement is not only the images themselves, but also the subjects and objects of the surveillance action, reflected on the screen and therefore the screen transformed into disturbing mirror of our own repressed disturbing desires. The endeavour of that paper is to explain the tendency and intention of Instagram usage in the scope of scopophilia term, in the frame of psychoanalysis.