Yazar "Yarımoğlu, Emel" için listeleme
-
How and why consumers use socıal medıa: a qualıtatıve study based on user-generated medıa and uses & gratıfıcatıons theory
Özeltürkay, Eda Yaşa; Yarımoğlu, Emel (2019)The aim of the study is to analyze how and why consumers use social media. With the scope of the aim, the user-generated media content and the uses and gratificitions theories were reviewed. The study was designed as a ...
